Here’s a fact: 80% of sales require at least 5 follow-ups, yet most reps quit after just one try. I used to waste 10+ hours weekly tracking follow-ups manually—until I discovered automated tools that changed everything.
In this guide, I’ll show you the top 10 email follow-up software tools that can transform your outreach, plus exactly how to choose the right one for your needs.
Why You Need Automatic Email Follow Up Software
Time-Saving Benefits
I calculated that I was spending about 10 hours per week on manual follow-ups. That’s 520 hours a year—more than three full months of work!
Automatic email follow up software eliminates this time drain completely. Once you set up your sequences, the software handles everything. You can scale from 50 prospects to 5,000 without adding extra hours to your day.
Increased Response Rates
Research shows that follow-up emails can increase response rates by up to 28%. But here’s the catch—you need to be consistent.
I noticed my reply rates jumped from 12% to 31% after implementing automated follow-ups. The software ensures every prospect gets the right number of touches at the perfect intervals. No one falls through the cracks anymore.
Personalization at Scale
You might think automation means generic emails, but that’s not true anymore. Modern automatic email follow up software lets you add personalized touches to every message.
I use dynamic fields to insert names, company details, and custom messages. The software can even adjust messaging based on prospect behavior. It’s like having a personal assistant for every conversation.
Better Tracking and Analytics
Before automation, I had no idea which follow-ups worked best. Now I have detailed insights into open rates, click rates, and response patterns.
These analytics help me optimize my sequences constantly. I know exactly which subject lines perform better, what timing works best, and which messages drive the most responses. Data-driven decisions have transformed my outreach results.
Quick Comparison: Top 10 Tools at a Glance
Here’s my comprehensive comparison of the best tools in the market:
| Tool | Best For | G2 Rating | Starting Price | Key Feature | Key Feature |
|---|---|---|---|---|---|
| Instantly | High-volume senders | 4.8/5 | $30/mo | Unlimited email accounts | Yes |
| Smartlead | Marketing teams | 4.6/5 | $32.5/mo | Dynamic sequences | Yes |
| Reply.io | Multi-channel outreach | 4.6/5 | $49/mo | AI-powered personalization | 14 days |
| Snov.io | Lead generation | 4.6/5 | $30/mo | Built-in email finder | Yes |
| Lemlist | Creative campaigns | 4.6/5 | $55/mo | AI personalization | 14 days |
| Mailshake | Sales teams | 4.5/5 | $25/mo | Simple interface | 30 days |
| Woodpecker | B2B outreach | 4.4/5 | $20/mo | Intuitive sequences | 7 days |
| Followup.cc | Gmail users | 4.8/5 | $18/mo | Chrome extension | No |
| FollowUpThen | Simple reminders | N/A | Free-$4/mo | Email-based reminders | Yes |
| Yesware | Salesforce users | 4.4/5 | Free-$15/mo | CRM integration | Yes |
Quick Picks:
Best Overall: Instantly – Perfect balance of features and pricing
Or Best Value: FollowUpThen – Unbeatable price for basic needs
For Startups: Woodpecker – Affordable with powerful features
And Best for Enterprise: Reply.io – Advanced multi-channel capabilities
Best AI Features: Lemlist – Cutting-edge AI personalization
Top 10 Email Follow Up Software (Detailed Reviews)
1. Instantly – Best for High-Volume Email Senders
Instantly is my go-to recommendation for anyone serious about cold email outreach. This platform excels at helping you send thousands of emails while maintaining excellent deliverability. It’s designed for agencies, sales teams, and marketers who need to scale their outreach without compromising quality.
Key Features
- Unlimited Email Accounts: Connect as many sending addresses as you need without extra fees
- Advanced Email Warmup: Automatically warms up your inboxes to protect sender reputation
- Smart Inbox Management: All replies land in one centralized inbox for easy management
- Campaign Analytics: Track opens, clicks, and responses in real-time with detailed reports
How It Handles Email Follow-Ups
Instantly makes follow-up automation incredibly straightforward. You can create sequences with multiple touchpoints that trigger based on recipient behavior. If someone doesn’t open your first email, the system automatically sends a different follow-up than if they opened but didn’t reply.
The conditional logic lets you build complex sequences without technical knowledge. I particularly love the A/B testing feature that helps me optimize subject lines and body content across my follow-ups.
Pros
- Unlimited email accounts even on the basic plan
- Excellent deliverability rates with built-in warmup
- Clean, intuitive interface that’s easy to learn
- Powerful analytics for campaign optimization
- Responsive customer support via chat
- Great for agencies managing multiple clients
Cons
- Higher learning curve for complete beginners
- Premium features locked behind expensive plans
- Limited native integrations compared to competitors
- No built-in lead database or prospecting tools
Pricing
- Growth Plan: $30/month
- Hypergrowth Plan: $77.6/month (Most Popular)
- Enterprise Plan: Custom pricing
Why buy now: If you’re serious about cold email, Instantly’s unlimited accounts feature alone saves you hundreds monthly compared to competitors. Start free trial →
2. Smartlead – Best for Marketing Teams
Smartlead has become my favorite for complex marketing campaigns that require sophisticated automation. The platform shines when you need dynamic sequences that adapt to prospect behavior. Marketing teams and funded startups will appreciate the advanced features packed into an affordable package.
Key Features
- Dynamic Sequences: Create branching paths based on prospect actions and responses
- Unlimited Warmup: Warm up unlimited email accounts to maintain sender reputation
- Master Inbox: Centralized inbox that aggregates all conversations across accounts
- ChatGPT Integration: AI-powered email writing and optimization built right in
How It Handles Email Follow-Ups
Smartlead’s approach to follow-ups is more sophisticated than most competitors. You can create “sub-sequences” that trigger based on specific conditions like email opens, link clicks, or reply sentiment.
I use this to send different follow-up paths for interested versus uninterested prospects. The AI assistance helps me craft compelling follow-up copy that matches each prospect’s engagement level.
Pros
- Highly flexible sequence building with conditional logic
- Unlimited email accounts and warmup on all plans
- Strong deliverability features including dynamic IPs
- ChatGPT-4 integration for content creation
- Unlimited team seats for collaboration
- API access for custom integrations
Cons
- Interface feels overwhelming for beginners
- Steeper learning curve than simpler tools
- Customer support response times vary
- Limited templates compared to competitors
Pricing
- Basic Plan: $32.5/month (Billed Annually)
- Pro Plan: $78.3/month (Billed Annually)
Add-ons Available:
- Additional clients: $29/client/month
Why buy now: The AI-powered content creation alone is worth the investment. Stop struggling with writer’s block. Try Smartlead free →
3. Reply.io – Best for Multi-Channel Outreach
Reply.io impressed me with its multi-channel capabilities beyond just email. This platform lets you coordinate follow-ups across email, LinkedIn, phone calls, and even WhatsApp. Sales teams who want to reach prospects through multiple touchpoints will find this incredibly valuable.
Key Features
- Multi-Channel Sequences: Combine email, LinkedIn, SMS, and calls in one workflow
- AI Email Writer: Generate personalized email content using artificial intelligence
- Unified Inbox: Manage all prospect conversations from one dashboard
- Live Data Credits: Access verified prospect data for 50 contacts monthly
How It Handles Email Follow-Ups
Reply.io’s follow-up system is built around a visual sequence builder that makes complex workflows easy to understand. You can see exactly how your follow-ups flow and when each touchpoint triggers.
The AI features help personalize follow-ups at scale. I particularly love how it analyzes reply sentiment and automatically routes hot leads to my sales team while continuing nurture sequences for lukewarm prospects.
Pros
- Excellent multi-channel integration beyond email
- Beautiful, intuitive user interface
- AI-powered personalization and response handling
- Strong deliverability features with unlimited warmup
- Great CRM integrations with HubSpot and Pipedrive
- Comprehensive analytics and reporting
Cons
- Higher starting price than basic email tools
- LinkedIn automation requires additional fee ($69/mo per account)
- Phone and SMS also cost extra ($29/mo per account)
- Can feel like overkill if you only need email
Pricing
- Email Volume Plan: Starting at $49/month
- Multichannel Plan: Starting at $89/month (Best Value)
- Jason AI SDR: Starting at $500/month
Why buy now: Coordinating LinkedIn and email manually is chaos. Reply.io syncs everything seamlessly. Start 14-day trial →
4. Snov.io – Best for Lead Generation
Snov.io combines email follow-up automation with powerful lead generation tools. I love how everything is integrated—you can find prospects, verify their emails, and launch follow-up campaigns all in one platform. This makes it perfect for solopreneurs and small businesses building their contact lists from scratch.
Key Features
- Email Finder: Built-in tool to discover email addresses from LinkedIn and websites
- Email Verification: 7-tier verification system ensures clean contact lists
- Drip Campaigns: Automated follow-up sequences with conditional logic
- CRM Integration: Syncs with popular CRMs like HubSpot and Pipedrive
How It Handles Email Follow-Ups
Snov.io makes follow-up creation simple with a drag-and-drop sequence builder. You can set triggers based on opens, clicks, and replies to send relevant follow-ups automatically.
What sets it apart is the integration with prospecting. I find leads, verify their emails, and add them to sequences without switching tools. The follow-ups can incorporate data from the prospecting phase for better personalization.
Pros
- All-in-one platform for finding leads and following up
- Affordable pricing compared to competitors
- Clean interface that’s beginner-friendly
- Strong email verification reduces bounces
- Good template library to get started quickly
- Chrome extension for easy prospecting
Cons
- Follow-up features less advanced than specialized tools
- Email sending limits can be restrictive on lower plans
- Analytics could be more detailed
- Customer support sometimes slow to respond
Pricing
- Trial Plan: Free
- Starter Plan: $30/month
- Pro Plan: Starting at $75/month
Why buy now: Stop paying for 3 separate tools. Snov.io combines prospecting and follow-ups at one affordable price. Get started free →
5. Lemlist – Best for Creative Campaigns
Lemlist caught my attention with its focus on creative, personalized outreach. This platform goes beyond basic follow-ups by offering unique personalization features like custom images and videos. If you want your follow-ups to stand out in crowded inboxes, Lemlist delivers the creative tools to make it happen.
Key Features
- AI Personalization: Advanced AI creates highly customized email content
- Multichannel Sequences: Combine email with LinkedIn visits, invites, and messages
- Lead Database: Access to 600M+ leads with monthly enrichment credits
- Email Warmup: Built-in deliverability boost protects your sender reputation
How It Handles Email Follow-Ups
Lemlist’s follow-up builder emphasizes personalization at every step. You can create unlimited follow-ups that adapt based on prospect engagement. The AI helps craft follow-up messages that feel natural and conversational.
I use the lead scoring feature to prioritize which prospects get more aggressive follow-up sequences. The system tracks engagement across all channels, so I know exactly when to follow up and through which medium.
Pros
- Exceptional personalization capabilities with AI
- Creative features that make emails stand out
- Strong multi-channel automation including LinkedIn
- Built-in lead database saves money on other tools
- Excellent deliverability with warmup included
- In-app live support for quick help
Cons
- Higher price point than basic tools
- Creative features have a learning curve
- WhatsApp messaging requires paid add-on
- Some advanced features only in top-tier plans
Pricing
- Email Pro: $55/month (Yearly pricing with 20% discount)
- Multichannel Expert: $79/month (Top Choice, Yearly pricing)
- Enterprise: Custom pricing
Why buy now: Generic emails get ignored. Lemlist’s personalization features get 2-3x higher response rates. Try free for 14 days →
6. Mailshake – Best for Sales Teams
Mailshake keeps things simple, which is exactly what many sales teams need. I appreciate how this platform focuses on core functionality without overwhelming users with too many options. It’s reliable, straightforward, and gets the job done efficiently for teams that want to scale their cold email outreach.
Key Features
- Unlimited Email Verification: Clean your lists to maintain high deliverability
- A/B Testing: Test different subject lines and content to optimize performance
- AI Email Writing: SHAKESpeare AI helps craft compelling messages
- Power Dialer: Make calls directly from the platform on higher plans
How It Handles Email Follow-Ups
Mailshake’s sequence builder is one of the easiest I’ve used. You create a linear sequence of follow-ups with customizable delays between each message. The system stops automatically when prospects reply, and you can set conditions for different follow-up paths.
The unified inbox shows all responses in one place, making it easy to manage conversations across multiple campaigns. I can respond directly from the dashboard without switching to my email client.
Pros
- Very user-friendly interface with minimal learning curve
- Unlimited email verification on all plans
- Unlimited campaigns and uploaded contacts
- Strong integrations with major CRMs
- 1,000+ Zapier integrations for workflow automation
- Good customer support and training resources
Cons
- Less sophisticated than enterprise solutions
- Limited email accounts on lower-tier plans
- Basic analytics compared to competitors
- No built-in prospecting or lead database
Pricing
- Starter Plan: $25/month
- Email Outreach Plan: $45/month (Most Popular)
- Sales Engagement Plan: $85/month
Why buy now: Stop wasting time learning complex tools. Mailshake gets you sending profitable campaigns today. Try 30 days free →
7. Woodpecker – Best for B2B Outreach
Woodpecker specializes in B2B cold email outreach with a focus on deliverability and compliance. I’ve found it particularly reliable for reaching business decision-makers without ending up in spam folders. The platform emphasizes quality over quantity, which aligns perfectly with B2B sales cycles.
Key Features
- Condition-Based Campaigns: Set up complex follow-up logic based on prospect behavior
- Automated Workflows: Create sophisticated sequences with branching paths
- Interest Level Detection: AI analyzes responses to gauge prospect interest
- Agency Panel: Manage multiple clients from one centralized dashboard
How It Handles Email Follow-Ups
Woodpecker’s follow-up system uses a workflow approach that feels natural. You build sequences visually, seeing exactly how prospects move through your funnel based on their actions.
The condition-based logic lets me create separate follow-up paths for different scenarios. If someone opens multiple emails but doesn’t reply, they get a different sequence than someone who hasn’t engaged at all. This targeted approach significantly improves my response rates.
Pros
- Excellent deliverability features protect sender reputation
- Sophisticated conditional logic for smart follow-ups
- GDPR and CCPA compliant with privacy controls
- Unlimited team members on all plans
- Strong API for custom integrations
- Responsive customer support
Cons
- Email sending limits on lower plans
- Extra charges for warm-ups and integrations
- No built-in prospecting tools
- Interface feels dated compared to newer tools
Pricing
- Starter Plan: $20/month
- Growth Plan: $126/month (Popular)
- Scale Plan: $903/month
Add-ons:
- LinkedIn automation: $29/month per account
- Additional warm-ups: $5/month per inbox
- Email addresses: $4-6/month each
- Domains: ~$1/month each
- Dedicated servers: $59/month
- Agency panel: $27/month per client
- Integrations: $20/month
Why buy now: One spam complaint can ruin your domain. Woodpecker’s compliance features protect your reputation. Start 7-day trial →
8. Followup.cc – Best for Gmail Users
Followup.cc takes a different approach as a lightweight Chrome extension for Gmail. Instead of a full-fledged platform, it lives right in your inbox. I find this perfect for professionals who want simple follow-up automation without leaving Gmail’s familiar interface.
Key Features
- Gmail Integration: Works directly inside your Gmail inbox
- Follow-up Reminders: Set reminders to follow up at specific times
- Email Tracking: Monitor opens and clicks on your emails
- Tags and Notes: Organize contacts and conversations efficiently
How It Handles Email Follow-Ups
Followup.cc’s approach is more manual than other tools on this list. You schedule individual follow-ups rather than creating automated sequences. This gives you more control but requires more hands-on management.
The live activity feed shows real-time notifications when prospects open or click your emails. This helps me time my follow-ups perfectly based on engagement. I get reminders when it’s time to follow up, ensuring I never miss an opportunity.
Pros
- Simple setup with just a Chrome extension
- Works seamlessly within Gmail interface
- Affordable pricing for basic needs
- Real-time activity tracking
- Good for managing personal relationships
- Easy to learn with minimal training needed
Cons
- Manual scheduling lacks full automation
- Limited to Gmail only (no Outlook support)
- No sequence building or templates
- Outdated user interface design
- Missing advanced features like A/B testing
- Not suitable for high-volume outreach
Pricing
- Starter Plan: $18/month
- Professional Plan: $29/month (Most Popular)
- Salesforce Edition: $40/month
Why buy now: If you live in Gmail and hate switching tools, this is your solution. Get started now →
9. FollowUpThen – Best for Simple Reminders
FollowUpThen is the simplest tool on this list, and sometimes simple is exactly what you need. It works entirely through email—no dashboard, no complex setup. You just forward or BCC emails to a special address, and you’ll get reminders to follow up. I use this for quick personal reminders when I don’t need full automation.
Key Features
- Email-Based Reminders: Works entirely through email forwarding
- Recurring Follow-ups: Set up repeating reminders for regular check-ins
- Calendar Feed: View upcoming follow-ups in your calendar
- Team Plans: Share reminder management across team members
How It Handles Email Follow-Ups
FollowUpThen’s system is beautifully simple. When you want a follow-up reminder, you BCC an address like “2days@followupthen.com” and the system emails you back in two days. That’s it.
There’s no complex sequence building because it’s designed for simplicity. For recurring follow-ups, you can use addresses like “everyweek@followupthen.com” to get regular reminders. It’s perfect for staying on top of relationships without setting up campaigns.
Pros
- Extremely simple to use with zero learning curve
- Works with any email provider
- Very affordable with a free forever plan
- No software to install or maintain
- Great for personal relationship management
- Calendar integration for planning
Cons
- No automation or sequences
- Can’t send automatic follow-up emails
- No analytics or tracking
- Not suitable for sales teams or scale
- Limited features compared to dedicated platforms
- Manual process for every follow-up
Pricing
- Free Plan: $0/month
- Base Plan: $4/month
- Team Plan: $4/user/month
Why buy now: Need the simplest possible solution? This is it. Start with the free plan. Sign up free →
10. Yesware – Best for Salesforce Users
Yesware is built specifically for sales professionals who live in their email inbox and use Salesforce CRM. I’ve seen sales teams transform their productivity with this tool because it brings all the essential features right into Gmail or Outlook without requiring a separate platform.
Key Features
- Email Tracking: Monitor opens, clicks, and attachment views in real-time
- Campaign Builder: Create multi-touch email sequences with follow-ups
- Meeting Scheduler: Let prospects book time directly from your emails
- Salesforce Sync: Automatic two-way sync with Salesforce CRM
How It Handles Email Follow-Ups
Yesware’s campaign feature lets you build multi-step sequences with automated follow-ups. The system tracks recipient engagement and triggers follow-ups based on behavior.
What I love most is how everything syncs automatically with Salesforce. Every email sent, every follow-up delivered, and every response received gets logged in your CRM without manual data entry. For Salesforce users, this saves hours every week.
Pros
- Seamless integration with Gmail and Outlook
- Deep Salesforce integration on Enterprise plan
- Meeting scheduler reduces back-and-forth
- Team reporting for managers
- Shared templates and campaigns
- Good customer support and training
Cons
- Best features locked behind expensive Enterprise plan
- Campaign recipient limits on lower tiers
- Limited compared to dedicated outreach tools
- Can feel expensive for what you get
- Interface could be more modern
Pricing
- Free Forever Plan: $0/month
- Pro Plan: $15/month
- Premium Plan: $35/month (Most Popular)
- Enterprise Plan: $85/month
Why buy now: Manual CRM logging wastes 5+ hours weekly. Yesware automates it completely. Try free forever plan →
How to Choose the Right Tool (Decision Framework)
By Volume:
- 0-1,000 emails/month: FollowUpThen or Followup.cc
- 1,000-10,000 emails/month: Mailshake or Woodpecker
- 10,000+ emails/month: Instantly or Smartlead
Budget:
- Under $30/month: Woodpecker, Instantly, or Snov.io
- $30-75/month: Most tools in this range
- $75+/month: Reply.io or Lemlist (for advanced features)
By Use Case:
- Pure cold email: Instantly
- Need LinkedIn too: Reply.io or Lemlist
- Finding leads + follow-up: Snov.io
- Use Salesforce: Yesware
- Creative campaigns: Lemlist
- Simplicity priority: Mailshake
Must-Have Features Checklist:
✅ Automated sequences with delays
✅ Email tracking (opens/clicks)
✅ A/B testing capability
✅ CRM integration
✅ Deliverability protection
✅ Reply detection (auto-stops sequences)
How to Write a Follow Up Email That Gets Responses
I’ve sent thousands of follow-up emails over the years. The difference between follow-ups that get responses and those that get ignored comes down to specific, repeatable principles. Let me share what actually works.
The Anatomy of an Effective Follow-Up Email
Subject line best practices start with clarity and curiosity. I avoid generic subjects like “Following up” in favor of specific ones like “Quick question about [specific topic]” or “Thought on your Q4 goals.” Keep it under 50 characters and consider A/B testing different approaches.
Opening line strategies should acknowledge the previous email without being passive-aggressive. I use phrases like “I know your inbox is busy, so I’ll keep this brief” or “Following up on my email about [specific value proposition].” Never say “Just checking in”—it’s lazy and conveys no value.
Body content structure needs to be scannable and focused. I use 2-3 short paragraphs maximum. The first reminds them of the context. The second adds new value or information. The third includes a clear call to action. White space is your friend.
Call-to-action tips make or break your response rate. Ask one specific question or request one simple action. Multiple CTAs confuse people. Instead of “Let me know if you’d like to chat,” try “Are you available for a 15-minute call on Tuesday at 2 PM?”
Signature optimization keeps things professional but approachable. Include your name, title, company, and one contact method. Add a calendar link if appropriate. Skip the inspirational quotes and long disclaimers.
Follow-Up Email Templates
Template 1: Initial Follow-Up (After No Response)
Subject: Re: [Original Subject]
Hi [Name],
I wanted to follow up on my email from last week about [specific topic]. I know things get busy, so I thought I’d bump this back to the top of your inbox.
[One sentence reminder of your value proposition]
Are you the right person to discuss this, or should I connect with someone else on your team?
Best, [Your Name]
When to use: Send this 2-3 days after your initial email with no response.
Customization tips: Reference something specific from your first email. Keep it short—3 sentences maximum. The “wrong person” question often gets responses because it’s easy to answer.
Template 2: Second Follow-Up (Adding Value)
Subject: [Resource/Insight] for [Company Name]
Hi [Name],
I sent a couple emails about [topic], but haven’t heard back. And I figured instead of just following up, I’d share something that might be helpful.
I noticed [specific observation about their company/industry]. I wrote an article about [related topic] that addresses this exact challenge: [link]
No obligation to respond—I just thought this might be useful whether we work together or not.
Best, [Your Name]
When to use: Send this 5-7 days after your first follow-up.
Customization tips: Make sure the value you’re adding is genuinely relevant. Research their company before sending. This shows you care about helping, not just making a sale.
How to Send a Follow Up Email (Step-by-Step Guide)
Knowing how to send a follow up email effectively involves more than just hitting send. Let me walk you automated approaches.
Automated Follow-Up Process
Step 1: Choose Your Email Follow Up Software
Select a tool that matches your volume and budget. For under 5,000 emails monthly, tools like Mailshake or Woodpecker work well. For higher volumes, consider Instantly or Smartlead. Make sure it integrates with your CRM.
Step 2: Set Up Your Sequence
I recommend 3-5 follow-ups for most campaigns. More than five can feel pushy. Fewer than three leaves opportunities on the table.
Spacing between follow-ups: Use 2-3 days for the first follow-up, 5-7 days for the second, and 7-10 days for subsequent ones. This cadence feels natural without being aggressive.
Triggers and conditions: Set your sequence to stop when someone replies or clicks a calendar link. Create different paths for opened versus unopened emails. Engagement-based sequences convert better.
Step 3: Create Follow-Up Variants
Set up A/B tests for each follow-up in your sequence. Test different subject lines, email lengths, and calls to action. Even a 2-3% improvement in response rates adds up quickly.
Personalization tokens: Use dynamic fields for name, company, industry, and custom variables. The more personalized your automated follow-ups feel, the better they perform. When you master how to send a follow up email with automation, personalization becomes scalable.
Step 4: Configure Automation Rules
Stop conditions: Automatically stop the sequence when prospects reply, book a meeting, or click specific links. Nothing worse than following up with someone who already responded.
Time delays: Add random delays (2-5 minutes) between emails to avoid patterns that trigger spam filters. Send during business hours only in the recipient’s time zone.
Priority settings: Tag high-value prospects for manual review before each follow-up. Some relationships deserve a personal touch.
Step 5: Launch and Optimize
Start with a small test group (50-100 prospects) before launching to your full list. Monitor your metrics daily for the first week.
Track open rate, reply rate, positive reply rate, and conversion rate. Compare performance across different segments and follow-up sequences. Adjust your approach based on what the data tells you. Understanding how to send a follow up email that converts requires continuous optimization.
Final Recommendation: Which Tool Should You Buy?
Choose Instantly if:
- You send 10,000+ emails monthly
- You need unlimited email accounts
- Deliverability is your top priority
- Start Instantly free trial →
Or Choose Mailshake if:
- You want the simplest tool that works
- Your team needs minimal training time
- Budget is under $50/month
- Try Mailshake 30 days free →
Choose Reply.io if:
- You need LinkedIn + email coordination
- You’re running complex multi-channel campaigns
- You have budget for premium features
- Start Reply.io free trial →
Choose Snov.io if:
- You need lead finding + follow-up in one tool
- You’re building contact lists from scratch
- You want all-in-one simplicity
- Get Snov.io free trial →
Start Automating Your Follow-Ups Today
Don’t let another prospect slip away. Every day without automated follow-ups means lost revenue.
My recommendation: Pick the tool that matches your volume and budget, start a free trial, and set up your first sequence this week.
The sooner you automate, the sooner you’ll see:
- ✅ 2-3x higher response rates
- ✅ 10+ hours saved weekly
- ✅ Zero missed opportunities
- ✅ Consistent, scalable outreach
Most tools offer free trials—test them risk-free before committing.
FAQs
How many follow-ups should I send?
Send 3-5 follow-ups over 2-3 weeks. Most responses come after the 3rd follow-up.
What’s the best follow-up tool for beginners?
Mailshake or Woodpecker—both are affordable and easy to learn.
Do I need separate tools for finding emails and follow-ups?
Not if you use Snov.io—it includes both lead finding and automated sequences.
Which tool has the best deliverability?
Instantly and Smartlead both have excellent built-in warmup features.
Can I try these tools before buying?
Yes! Most offer free trials: Instantly (yes), Smartlead (yes), Reply.io (14 days), Mailshake (30 days).
What if I only use Gmail?
Try Followup.cc—it works directly inside Gmail as a Chrome extension.